Context: Accelerating the adoption of regenerative practices is essential for improving soil health, reducing greenhouse gas emissions, and building climate resilience, while ensuring long-term sustainability for large-scale farming operations across critical agricultural regions like the U.S. Midwest.
Partners: Midwest Row Crop Collaborative (MRCC) members include PepsiCo, American Farmland Trust, Unilever, Environmental Defense Fund, Nutrien Ag Solutions, The Nature Conservancy, Bayer, World Wildlife Fund, Kellanova, and Walmart. Partners include Practical Farmers of Iowa, Precision Conservation Management, Sustainable Food Lab, Trust In Food™, and HSBC.
Duration: 2020-2030
Location: Midwest and Mississippi River Basin, USA.
Impact achieved:
Description:
The Midwest Row Crop Collaborative (MRCC) focuses on promoting regenerative agriculture practices to improve soil health, water quality, and climate resilience while supporting farmer livelihoods across the Midwest and Mississippi River Basin. The initiative involves various programs and partnerships, including the Iowa and Eastern Nebraska Regenerative Agriculture Cover Crop Program, which offers incentives to farmers for adopting cover crops and other regenerative practices. PepsiCo, Cargill, Unilever, and Practical Farmers of Iowa provide financial and technical support to farmers, aiming to improve agricultural sustainability through reduced tillage, advanced nutrient management, and diverse crop rotations. MRCC members are focused on expanding regenerative agricultural solutions that achieve multiple benefits including reductions of greenhouse gas emissions, and they are diving into learning about opportunities for new markets for emerging and traditional crops. Additionally, a MRCC-led case study on data-driven engagement strategies to accelerate acceptance of regenerative agriculture practices was the launchpad for a new platform available to the full value chain when designing producer-facing engagement.
he Food Systems Call to Action is a global initiative that urges non-state actors and governments to take immediate steps to transform food systems by 2030. It highlights the urgent need for resilient, sustainable, and equitable approaches that support food security, protect nature, and address climate change. Through targeted actions and principles, the Call to Action emphasizes collaboration, innovation, and inclusivity—ensuring that farmers, frontline workers, Indigenous communities, and other key players are at the forefront of decision-making and implementation.
The SEKEM Initiative, established almost 50 years ago, focuses on regenerative development through biodynamic and organic agriculture, along with socio-economic and cultural initiatives.
Danone, a global leader in the food industry, has launched an ambitious initiative to reduce methane emissions from its fresh milk supply chain by 30% by 2030, against a 2020 baseline, aligning with the Global Methane Pledge introduced at COP26.
Context: Reducing chemical use and soil disturbance is essential to preserve biodiversity, improve soil health, and promote more sustainable farming practices for long-term agricultural resilience. Partners: The Nature Friendly Farming Network (NFFN), Anglian Water, The Country Trust. Duration: Ongoing (The case study does not specify exact start and end dates, but it reflects changes made […]
The project, a partnership between The Rockefeller Foundation and the International Centre of Insect Physiology and Ecology (icipe), focuses on promoting Black Soldier Fly (BSF) larvae as a sustainable and cost-effective protein source for animal feed in Kenya.
